CEO Frank Gibeau, who took the helm in 2016, has placed emphasis on jazzing up the “forever franchises” like Words With Friends and Zynga Poker. Zynga has been working hard on a “turnaround” following a disappointing IPO in 2011 and years of C-suite musical chairs, as well as employee layoffs. These can do things like reveal all the squares on the board where an eligible word could be played. They can also use them to buy “boosts” that help in game play, aids that some purists refer to as cheats. Then there are “virtual goods” that can be purchased with “coins.” Players must use coins to open new levels on Solo Challenge, for example, if they want to play them right away. Otherwise they’re stuck with ads in Words With Friends 2.) (If users already paid for an ad-free version of the original game, they’ll be grandfathered in with this update. The business model for franchises like Words With Friends is two-fold: there has been advertising in the app, and there will continue to be. Users may also find that they’re noticing more enticement to buy things.
IS CANNOT ONE WORD OR TWO UPDATE
Other little changes, like an update that allows users to get the definition of a word by tapping on it on a game board, also make maneuvering easier. It feels less cluttered and easier to navigate. And among the biggest changes in Words With Friends 2 is a refresh to the app’s interface: lighter colors and bigger fonts are designed to make the game feel more “modern” and “less dark,” as lead designer Michelle David puts it. Zynga has been shifting its gameplay from the web to mobile for the last several years, after getting jumpstarted on Facebook with the likes of FarmVille. It rewards speed rather than slow, methodical thinking and will deeply absorb a (panicking) word nerd for about two minutes from start to finish. Each player starts with a board, spells a word and then that board is passed to the next teammate, like gizmos on an assembly line. In real time, two teams of five players go head-to-head, trying to reach a predetermined point total as fast as possible. A player might breeze through an easy level in five minutes or battle a harder bot for an hour.Īnother is called Lightning Round, which is about as close as word games get to being blood-pumping. Then in several days, a new set of characters will appear - a Halloween version was populated by the likes of “Grisly Ghost” - and users can work their way through the bots again. The board is a compact version of the classic grid and each player has only five moves, rather than the typical 18. One is called Solo Challenge, in which players face a changing menagerie of bots that present varying levels of difficulty.
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